It’s easier than ever to create a website — but how do you actually make money from it?
In late January 2024, I was shocked to learn about the abusive use of generative AI as deepfake videos and images of Taylor Swift circulated online. One such photo had nearly 47 million views before it was taken down.
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“How likely are you to recommend this product or service to a friend or colleague?” You’ve seen the question in post-purchase emails, pop-up surveys, and at the bottom of receipts. The Net Promoter Score (NPS) survey is one of the most common customer surveys used by marketers and data teams…
The first time I discovered the true power of a solid customer acquisition strategy, my freelance business was struggling to attract the right leads. I knew something had to change. After countless hours of research and trying different approaches, I found a way to bring in new customers and keep…
I hate to break it to you, but your brand’s customer service can make or break your company. To me, there is nothing worse than being put on hold when I need help with something — only for a support agent to drop the ball on responding or a chatbot…
When I go to the grocery store, I‘m a bit of an in-and-out type of customer. I’m usually running in after a workout, grabbing exactly what’s on my list aisle by aisle (with the occasional sweet treat), and typically opt for self-checkout over a traditional cashier to speed up the…
In 2023, it’s clear that AI and other technologies are transforming the way we work, search, and learn about new things. But, in a shocking turn of events, humans — real, live humans — are being called upon to satisfy consumers. And, if consumers don’t get what they want, they’ll…
Henry Ford once said, “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Ford was a revolutionary in many ways, but his empathetic leadership style…
Sometimes, customers leave. But this doesn’t mean they’re gone forever — with the right approach, it’s possible to win them back and get them spending again. Done well, customer win-back campaigns can be very effective. In fact, 45% of recipients who received a re-engagement email read subsequent emails. In this…