What motivates a customer to take an advocacy action? This question grows more and more important as the buying process grows more customer-centric. But the truth is that there are so many advocacy actions customers can take, and in so many different contexts they can take them, that an equally…
With all the focus on customer acquisition these days, it’s easy to overlook one of the biggest potential sources of new revenue out there: your existing customer base. The existing customers you’ve retained may be the key to your company’s massive growth, and customer surveys are one of the best…
You wouldn’t believe how many books I read last year — and it’s not because I became great at finding them myself. I’ve got the Kindle store to (blissfully) blame. After I read a book that I really liked, I wanted to take a look at what else Amazon would…
I remember when project management tools first came out. I signed up for a free trial and was excited about the prospect of streamlining my team’s workflow. However, my enthusiasm quickly waned as I found myself lost in a maze of confusing menus. It felt like I needed years of…
Would you make a major purchase without first checking the reviews? In today’s digital age, visiting review sites has become a natural part of our buying process. Reviews give us insight into the quality and reliability of a product based on the experiences of others, which allows us to make…
As a content marketer, I’m constantly experimenting with new ways to incorporate AI into my workflow — to save me time and energy to focus on what I’m best at. I’ve found a ton of interesting use cases in my research, especially how you can use AI for customer feedback…
Managing a customer’s experience is now a requirement to succeed – in fact, 90% of businesses are making it a priority. Throughout my career managing various customer-facing teams and consulting for numerous clients, I have learned two critical factors that shape a customer’s experience: Do your products/services fulfill an unmet…
Getting reviews is one of the most important aspects of growing your business—they’re a barometer of how you’re doing and are invaluable as a marketing tool for many reasons. Yet, as a marketing strategist, so many of my clients haven’t baked getting reviews into their process and struggle to follow…
Dreading telling loyal customers that you have to raise prices? Sending a price increase letter can be intimidating. However, it doesn’t have to be. In this post, we’ll explain what a price increase justification is, then we’ll review some best practices you should consider when making a price increase announcement…
Your business’s health relies on customer satisfaction, and a well-implemented customer service satisfaction survey helps you keep track of that. Understanding customer satisfaction will help you decide where to focus your time and energy to keep customer delight at the highest level possible. It will also help you understand if…