What are LinkedIn Stories?Snapchat started it, Instagram and Facebook installed it afterwards and now LinkedIn has it – the story function is here! Finally, you can upload stories to the popular business platform. In doing so, LinkedIn shows that they have understood the trends and what users like and need.  In this article we want to […]

Building up your own sales team is not an easy thing. You might think that having the right people with passion for sales make your sales team a self-runner. But successful sales – especially in today’s digital age – do not just happen overnight. So, how can you build a successful sales team? Which methods […]

In the eyes of most B2B customers, advertising and marketing have long since lost their role as credible and reliable consultants. Moreover, contemporary forms of decision making are stepping into the spotlight. Social Proof is such a method which B2B providers now consider increasingly more important. There are several reasons why buyers in B2B choose a […]