How to Use the Benefits of Social Proof (and Avoid the Downsides!)

Social Proof in B2B

In the eyes of most B2B customers, advertising and marketing have long since lost their role as credible and reliable consultants. Moreover, contemporary forms of decision making are stepping into the spotlight. Social Proof is such a method which B2B providers now consider increasingly more important. There are several reasons why buyers in B2B choose a […]

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