Getting reviews is one of the most important aspects of growing your business—they’re a barometer of how you’re doing and are invaluable as a marketing tool for many reasons. Yet, as a marketing strategist, so many of my clients haven’t baked getting reviews into their process and struggle to follow…
Around 75% of customers will pay more for a great customer experience. Are you using a feedback form to help you find out exactly what they’re looking for?
One thing that continues to surprise me in the world of digital products and website design is how confident businesses are that they know their target audience. Product and design decisions are made on assumptions or personal preferences, and the results often backfire.
You don’t realize the importance of a good background color until you stumble on a website with a bad one. The right background color is subtle, and seamlessly captures your brand without distracting the user. The wrong background color … well, it’s all the user will notice, probably.
Dreading telling loyal customers that you have to raise prices? Sending a price increase letter can be intimidating. However, it doesn’t have to be. In this post, we’ll explain what a price increase justification is, then we’ll review some best practices you should consider when making a price increase announcement…
Your business’s health relies on customer satisfaction, and a well-implemented customer service satisfaction survey helps you keep track of that. Understanding customer satisfaction will help you decide where to focus your time and energy to keep customer delight at the highest level possible. It will also help you understand if…
Did you know 70% of online shoppers abandoned their carts in 2022? Why would someone spend time adding products to their cart just to fall off the customer journey map at the last second? The thing is — understanding your customer base can be very challenging. Even when you think…
If there’s one lesson I have learned about good web design, it’s that the simple option — and the one that users expect — almost always wins. Intuitive design is a set of principles to make sure that that idea is embedded into every decision you make, from navigation to…
When I first became a small business owner, the thought of building a website pushed me out of my comfort zone. There are so many plates in the air when you’re trying to get a business off the ground and, while I knew I needed a website, I didn’t think…
Your website marketing is indispensable – it essentially acts as a billboard to your potential customers. And as a digital marketing agency, you should set the bar for what a website should like.