Around 75% of customers will pay more for a great customer experience. Are you using a feedback form to help you find out exactly what they’re looking for?

One thing that continues to surprise me in the world of digital products and website design is how confident businesses are that they know their target audience. Product and design decisions are made on assumptions or personal preferences, and the results often backfire.

You don’t realize the importance of a good background color until you stumble on a website with a bad one. The right background color is subtle, and seamlessly captures your brand without distracting the user. The wrong background color … well, it’s all the user will notice, probably.

If there’s one lesson I have learned about good web design, it’s that the simple option — and the one that users expect — almost always wins. Intuitive design is a set of principles to make sure that that idea is embedded into every decision you make, from navigation to color usage.

With so many options out there, I know how tough it is to choose the best CMS for your website. It’s important to make the right choice because changing your CMS down the line is a pain, but there are so many large and small considerations that make it hard to pick the right system for you.

Developers and marketers cherish the X (formerly Twitter) API as their creative ally. So, what is the X API and how is it beneficial to companies? This gateway enables them to create innovative tools, tapping into real-time X data. With the X API, they can use its data to spice up projects like marketing campaigns, research endeavors, web apps, and business ideas.

An HTML and CSS code editor provides functionality like syntax highlighting, error flagging, and auto-completion that help you write code faster and easier. Even with limited coding skills, the right editor will help you efficiently build a website.

When I want to create an online presence that will help my business get found by prospects on Google and other search engines, securing a domain or domain name is the first step I take.

Your website marketing is indispensable – it essentially acts as a billboard to your potential customers. And as a digital marketing agency, you should set the bar for what a website should like.

When I first became a small business owner, the thought of building a website pushed me out of my comfort zone. There are so many plates in the air when you’re trying to get a business off the ground and, while I knew I needed a website, I didn’t think I had the skills or budget to bring it to life.