When running a site for your business, I’ve learned you must juggle different priorities and keep track of your progress. Are you increasing traffic month to month? Are you reducing bounce rate? How’s your conversion rate?
26
Aug
15
Aug
Managing a customer’s experience is now a requirement to succeed – in fact, 90% of businesses are making it a priority. Throughout my career managing various customer-facing teams and consulting for numerous clients, I have learned two critical factors that shape a customer’s experience: Do your products/services fulfill an unmet…
24
Jul
Getting reviews is one of the most important aspects of growing your business—they’re a barometer of how you’re doing and are invaluable as a marketing tool for many reasons. Yet, as a marketing strategist, so many of my clients haven’t baked getting reviews into their process and struggle to follow…
22
Jul
Dreading telling loyal customers that you have to raise prices? Sending a price increase letter can be intimidating. However, it doesn’t have to be. In this post, we’ll explain what a price increase justification is, then we’ll review some best practices you should consider when making a price increase announcement…
22
Jul
Your business’s health relies on customer satisfaction, and a well-implemented customer service satisfaction survey helps you keep track of that. Understanding customer satisfaction will help you decide where to focus your time and energy to keep customer delight at the highest level possible. It will also help you understand if…
22
Jul
Did you know 70% of online shoppers abandoned their carts in 2022? Why would someone spend time adding products to their cart just to fall off the customer journey map at the last second? The thing is — understanding your customer base can be very challenging. Even when you think…
18
Jul
Does the thought of having to write or update your customer service representative resume make you want to pull your hair out? Before you do that, I’m here to help! Writing an effective resume isn’t as challenging as it sounds. In my own experience, using a resume template helped me…
9
Jul
The rise of artificial intelligence poses a unique opportunity and risk to customer support as we know it. As someone who‘s spent a good chunk of the last ten years mixing tech into customer conversations, I’ve seen the landscape change with my own eyes. What I‘ve learned is this: AI…
9
Jul
Losing customers without any plan to mitigate the situation is a surefire path to ensure your business goes under. If you’re seeing a decline in customers, there could be various reasons for why that’s the case, like poor customer service, inconsistent pricing, or lack of training for your sales reps….
9
Jul
Have you ever received a message from a friend or family member and couldn’t tell if they were joking or not? If so, you’re not alone — and that’s exactly why sentiment analyzers are helpful. Businesses constantly experience this challenge on a large scale. When communicating with customers in a…