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In my experience, making a website complex or fancy isn’t a prerequisite. Often, simple is best. As you’ll learn from this post, intuitive user experience, digestible font, and effective branding are key to a website’s success.
To streamline content updates on a multi-author platform, I directed the development of a custom CMS using React. The newly designed user-friendly interface allowed our writers, regardless of their technical background, to manage their content effortlessly — reducing their dependency on our tech team and speeding up content turnaround times. This showed the transformative impact of a strategic and well-designed tool in a CMS — all thanks to React.
I redesigned my website recently. While I’m no expert website developer, I know my way around my content management system (CMS). The redesign was going well with my new copy, headers, etc.
I work with SaaS companies a lot to enhance their digital visibility and improve the performance of their websites. Branding and overall cohesiveness between website, app, and customer service assets is a huge piece of protecting brand identity and solidifying trust — and that’s where a design system comes in.
When running a site for your business, I’ve learned you must juggle different priorities and keep track of your progress. Are you increasing traffic month to month? Are you reducing bounce rate? How’s your conversion rate?