Cold outreach in B2B is probably the most feared discipline in B2B sales. To reach out to prospects out of the blue without knowing them holds many opportunities—but can also be risky. Cold outreach will never be the same as door-to-door sales or just a funny call after you’ve looked…
Entering German-speaking markets can be challenging. In case you are planning to expand your business to the DACH area, this guide will be your helper in need for any business-related questions concerning B2B sales, culture, privacy issues (remember GDPR?) and much more. What You’ll Learn in this E-Book:What selling to companies…
Sales isn’t that different in German-speaking countries after all. Sure, you’ll discover different rules when it comes to meetings and conversation but sales reps and managers in the DACH area want to and often themselves do the same things as their counterparts in other parts of the world. Still, let’s…
Success doesn’t happen overnight and especially B2B sales can feel like a rough place to be successful. Cold calls, complex products, annoying leads, high quotas to reach, and rejection will surely sound familiar to you. That’s why, for the new year, we’ve collected some motivational quotes from personalities who know…
If you are a B2B sales professional, you are probably familiar with the business networking site LinkedIn. You’re not? Then it might be time to add this channel to your sales strategy. LinkedIn is a social network for professionals, allowing you to connect, share, and learn from those in your…
What does psychology have to do with B2B sales? Quite a lot. And perhaps much more than you think. Especially in B2B, we tend to forget that a lot still depends on interpersonal relationships, sympathy, fears and simply gut feeling. Even when it comes to rather dry products or services,…
The company website reveals a lot about your potential B2B customer. Why? It usually is the digital flagship of a company and contains a lot of information that you can easily take advantage of. In this article, we’ll show you some examples of how to do that and what you…
Google Chrome is the most used web browser according to some surveys. But even the best browser has some little extras that make it even better! That’s why we will show you the most useful Chrome plugins that will simplify your everyday work in B2B. You know how important efficiency…
Account-Based Marketing – is this another one of those buzzwords? Or is it actually a strategy that can solve your problems in B2B marketing? In this article, we are going to find that out. First, we’ll clarify the question of what the term actually means.Attempt at a Definition: What is…
What are LinkedIn Stories?Snapchat started it, Instagram and Facebook installed it afterwards and now LinkedIn has it – the story function is here! Finally, you can upload stories to the popular business platform. In doing so, LinkedIn shows that they have understood the trends and what users like and need. In…